The Secrets in Pitching Your Femtech Products to Investors


Ari Krzyzek

Co-founder & Chief Creative Officer, Chykalophia

Kung Pik Liu

Founder, Design Angel

Guest Speaker

Frances Tang

Founder & CEO, Awkward Essentials


Product: After-sex dripstick
A medical-grade sponge made to absorb excess fluid in the vaginal canal after sex.


Founder story

Frances was frustrated with the mess after sex — ninja rolls off the bed and penguin walks to the bathroom were not fun. 


Inspired by the love for baking, Frances invented the dripstick.


But her products weren’t well-received by investors because she was too focused on facts and statistics.

So, it evolved into a personal story with a little bit of humor to relate to investors & customers. 

That’s when things turned around — $2.3 million in funding to date!


Fun Fact

Her famous Twinkie demo is funny, to-the-point, and so bootstrapped! Check it out at

Secrets to Pitching

  1. Do your research (with PitchBook)

  2. Build a list of investors who have invested in similar products, similar areas of interest, and similar personas

  3. Pitch to investors because they are a good fit!

  4. Use personal stories to relate and build trust

  5. Make your products easy to understand

More Tips to Other Femtech Founders

  1. Hire the right people to do things that you don’t know or are not good at

  2. There are always growing pains; embrace it and enjoy the journey

  3. Go for it! Women are uniquely positioned to understand and solve our problems

Next Step For Frances

  • To be the leader in the crotch care industry (awkward~)

  • A new product is coming out Winter 2021


How Can We Help Her?

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