Founder & CEO, Awkward Essentials
Product: After-sex dripstick
A medical-grade sponge made to absorb excess fluid in the vaginal canal after sex.
Frances was frustrated with the mess after sex — ninja rolls off the bed and penguin walks to the bathroom were not fun.
Inspired by the love for baking, Frances invented the dripstick.
But her products weren’t well-received by investors because she was too focused on facts and statistics.
So, it evolved into a personal story with a little bit of humor to relate to investors & customers.
That’s when things turned around — $2.3 million in funding to date!
Her famous Twinkie demo is funny, to-the-point, and so bootstrapped! Check it out at AwkwardEssentials.com
Secrets to Pitching
Do your research (with PitchBook)
Build a list of investors who have invested in similar products, similar areas of interest, and similar personas
Pitch to investors because they are a good fit!
Use personal stories to relate and build trust
Make your products easy to understand
More Tips to Other Femtech Founders
Hire the right people to do things that you don’t know or are not good at
There are always growing pains; embrace it and enjoy the journey
Go for it! Women are uniquely positioned to understand and solve our problems